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Day-after Recall Survey
People who order delivery pizza eat more often with one or two other people than alone, which increases the range of the advertising medium pizzaboxx.
Unaided advertising recall is about 75%, using “Big Brother” as an example. Aided, 82% recall the advertising for “Big Brother” on the pizzaboxx.
45% of those surveyed accept the pizzaboxx as an attractive advertising medium.
The variety of designs and colours and the new and unusual idea were found to be particularly appealing.
59% of those surveyed have Internet access (a relatively high value compared to the overall population). Of those, 75% can imagine ordering pizza online.
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